Event Summary
This course explores how Ethical Artificial Intelligence can support, enhance, and responsibly transform qualitative and quantitative research in user research, innovation, and strategic foresight. Participants examine both AI’s capabilities and its limitations, including common failure modes, hallucinations, bias, and the continuing importance of human judgment.
Learning outcomes:
Participants will be able to:
- Explain the principles of Ethical AI and their application to research, innovation, and strategic foresight.
- Identify appropriate and inappropriate uses of AI throughout the research lifecycle.
- Recognize common AI failure modes, including hallucinations, bias, false confidence, incomplete reasoning, and fabricated or unreliable sources.
- Evaluate AI-generated research outputs for accuracy, validity, transparency, and potential bias.
- Apply ethical considerations related to privacy, confidentiality, intellectual property, consent, and responsible data use.
- Describe how AI-enabled tools are changing traditional qualitative and quantitative research methods.
- Design a human-centered research approach that appropriately combines AI capabilities with human expertise and oversight.
- Establish appropriate safeguards for collecting, analyzing, interpreting, and communicating AI-assisted research.
Core question: How do we use AI to expand human capability without compromising the integrity of the research or the humans the research is intended to serve?
Meet the Instructor
Suzanne Ogle
President and CEO, SGA Natural Gas Association
Suzanne Ogle is a nationally recognized leader in the energy sector, serving as President and CEO of the SGA Natural Gas Association and President of the Gas Machinery Research Council. Known for her visionary leadership and servant heart, Suzanne is a passionate advocate for energy reliability, natural gas innovation, and the people behind the pipeline.
Her career spans boardrooms and breakout sessions, where she’s redefined what it means to convene, train, and advance a modern energy workforce. Under her leadership, SGA has evolved into North America’s premier training hub and industry connector — without ever losing sight of its founding purpose: to serve its members and strengthen the industry.
Suzanne brings data, heart, and humor to every conversation — and her message is always clear: when we lead with values, we build a stronger energy future.
